When it comes to my prints, I feel pretty much the same as Quentin Crisp: ‘there’s no greater sign of love than somebody prepared to pay money’. He may have other things in mind, but it’s a valid thought. I know we are, as artists, supposed to live for higher things than cash (which would be nice if we could also be spared boring details like broken boilers, council tax and the need to eat), but the fact a stranger can be so delighted by the way I have arranged ink on paper that they’ll happily give me their money does tend to do it for me.
Pricing art is a really difficult one; there are all sorts of methods out there ranging from complicated algorithms to a price per inch guide for painters. I try to keep my work at a price that reflects the size of the work and the complexity of production, while remaining affordable. Gauging the affordable bit I do in food: the price of a curry, pizza and coke for the family, anniversary meal, anniversary meal when you’ve forgotten the anniversary etc. The public don’t always see it that way: nearly every artist has a show story where their prices have been questioned by Joe Public only too happy to blow almost the same amount in lunch, beer and ice cream in the next tent (not that we’re bitter…).
So, having decided on keeping my prices affordable, the other hurdle is the difference between selling work myself and selling it through galleries who, in my opinion, quite reasonably want their cut. After some trial and error I’ve decided there’s only one sensible solution for me. If a picture costs a curry for four with a couple of pints of Kingfisher each and an unnecessary kulfi, then that’s what I’ll be asking if you buy from me, the internet or in a gallery.
So there you have it, one artist’s view on pricing. It may be simplistic and I may not reap huge rewards as a consequence, but it keeps things fair and me able to sleep. I’ll shortly be adding prices to my prints on the web site (at the moment you have to mail me to ask) and you can do your own conversions – motorbike parts maybe or tickets to assorted Olympic events?